Hospital President and CEO Joseph P. Frolkis, MD, PhD, said, “New Milford Hospital is further defining what a great community hospital is by working to offer an unmatched combination of skill, professionalism and personal attention to meet the majority of health needs in the community. The campaign aims to depict the community connections we make every day and our efforts to fully understand patients’ needs and provide timely, appropriate care that will make them feel better.

“We believe that top-notch care in a welcoming environment allows our patients to feel more at home, despite the challenges they may face from an illness or injury. Our goal is to make their experience as pleasant and effective as possible – taking the time to reassure them and their families, and to address their unique needs – so they will consider New Milford Hospital their first, best choice for care,” Dr. Frolkis said.

The Hospital will feature achievements in the campaign that speak to its level of clinical excellence: the hospitalist program, designations for stroke and cancer care by independent organizations, the Plow to Plate program for healthy food and lifestyles, and numerous screening, education and support programs. Beyond these tangible programs and services, though, the Hospital is focused on involving patients and families in their care to put them at ease. “Our developing Planetree model of care is all about making a personal connection,” Dr. Frolkis explained.

The campaign features mural-style images in soothing colors that depict physicians, employees, patients, volunteers, hospital services, community health initiatives, and local scenery. The illustrations link the Hospital to the community in a conversational way, while exuding the tranquility of Planetree’s warmth and compassion. “New Milford Hospital is unique in its ability to truly connect with patients and the community,” Worx Group Executive Creative Director Grant Copeland said. “We feel the position is something they can truly own in the market that really does facilitate successful health outcomes.” In addition to events and programming, the campaign will include newspaper, radio and outdoor (billboard) advertising, along with web-based activities to reach patients and potential patients in Connecticut and New York communities.

Campaign Partners

New Milford Hospital is a member of NewYork-Presbyterian Healthcare System and an affiliate of the Columbia University College of Physicians and Surgeons. As a developing Planetree hospital, it is working to create an environment for care that personalizes, humanizes and demystifies the experience for patients and families. Key services include joint replacement, cancer and cardiovascular care, one-day surgery, emergency medicine, family birthing, sleep medicine and women’s imaging. For more information, visit your home for health at www.newmilfordhospital.org or call 1-800-350-1595 for physician referral and health education.

The Worx Group is a nationally recognized brand communications firm specializing in integrated, metrics-based marketing across multiple media – including web, interactive, television, print and display. The agency serves a diverse client base, including mid- to large-size organizations in Connecticut and global brands. For more information, visit www.theworxgroup.com.

Founded in 1994, Mediassociates, Inc. is a Connecticut-based media planning, buying and measurement agency that has served a broad range of regional and national clients and creative agencies. Specializing in healthcare, higher education, financial services and aviation marketing, Mediassociates’ overarching mission is generating results for their clients by maximizing online and offline marketing expenditures. More information is available at www.mediassociates.com.

Date posted - 6/12/2009